Think rebel. Outlaw. Freethinker. The bad boy image that captivated America when Marlon Brando was made famous in the movie "The Wild One" or Peter Fonda in " Easy Rider". These movies immortalized the biker look (Harley bikes and Harley Davidson leather jackets). And is it not the fear as well as the awe of these fashion and culture phenomenon that the Hsrley Davidson motorcycle company capitalized on, as their marketing ploy? That is one of the reasons why the company sold millions of Harley motorcycles as well as Harley Davidson accessories like Harley Davidson leather jackets, chaps, hats, belts etc. since they started more than a hundred years ago.Even up to these days, when people think of motorcycles they think Harley Bikes, When people think motorcycle leather jackets-Harley Davidson leather jackets pop up in their minds.
Harley Davidson leather jackets have an excellent reputation because for one, the material used is top of the line, industry's best leather. The leather is supple, thin, pliable and most of all comfortable. When it rubs on your skin, you just feel luxurious. Quality and style are Harley Davidson's ultimate goals for churning out their high standard products on the assembly line.
Today, middle-aged men, empty-nesters and a whole generation of baby boomers (men particularly) are trying to regain lost youth and embark on new adventures by riding Harley motorcycles and donning Harley Davidson leather jackets. That is the subliminal message that the Harley Davidson company is successfully conveying.
